American Conference Institute (www.americanconference.com) has announced a new event, the Green Technology Intellectual Property Summit.  Being held in Chicago on June 27 – 29, this conference takes a unique approach to discussing the IP issues associated with emerging green technologies.  Sessions will cover not only the nuts and bolts of protecting green inventions, but will also engage attendees with panels on utilizing new approaches to patent valuation in the wake of the America Invents Act, building business strategies that help maximize the value of an IP portfolio, and crafting mutually beneficial licensing agreements.

In addition, attendees will learn best practices for producing effective and compliant marketing programs, and how to navigate the increasingly murky waters of creating high-quality marks that will receive protection from the USPTO.  Along with Scot Case of Terra Choice, I will be presenting a session of green trademarks and certification marks.

Finally, a keynote speech from a commercialization and investment expert will help attendees learn how to present their IP portfolios in the best light to potential investors and utilize strategies to maximize the profit potential of their products.  This event boasts a stellar faculty of in-house and private practice counsel, and includes representatives from:

The US Patent and Trademark Office * The US Department of Energy * The University of California, Berkeley

UL Environment * General Electric * Alstom Power * Foro Energy * Gevo, Inc. * Virent, Inc.

Sustainable Marks readers are entitled to a discount when referencing the code: SM 200.  Group rates are also available – a group of four will receive a 25% discount off the full rate.  You can learn more and register at www.americanconference.com/greentech.  You can also register by calling 888-224-2480 or by fax at 877-927-1563.

Hope to see you there!

Here’s the rundown on the green trademarks processed by the USPTO this week:

•  Green trade/service marks published for opposition: 28

Including the following:

• Green certification/collective marks published for opposition: 2

   

• Green trade/service marks awarded registration: 32

Including the following:

• Green certification/collective marks awarded registration:  2

Please check out my latest article on green branding in the World Trademark Review.

Michelle Fabio has just posted an informative new article on registering green trademarks. It’s a must-read, and I’m not just saying that because I am quoted in the piece. Please check it out by clicking this link.

Please check out my new article on green branding, entitled “When Green Means No”, which was just published in the latest issue of Intellectual Property Magazine. The article deals with green brand conception, protection, and registration, green certification marks, greenwashing, and other opportunities and challenges in marketing green products.