Panel Discussions on Green Marketing and Branding/Greenwashing

Click here for a link to a very informative  panel discussion on “Green Marketing & Branding: Creating Behavior Change.” The hour-long video was recorded at GoGreen’11 in Austin, and features Nicki Macfarlane of ProGraphix, David Rockwood of GSD&M Idea City, Kevin Tuerff of Enviromedia, Rachel Fagan of Green Mountain Energy, and Marilee McInnis of Southwest Airlines.

 

At this same link  you can also access a video of a presentation on greenwashing by Valerie Davis of Enviromedia.

 

Both videos are interesting and worth a look. Also, the next GoGreen’11 conference will be held in Portland on October 4th, 2011. Click here to register.

 

 

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