Archive for July, 2011

Weekly Round-Up of New Green Trademarks-Week of 7/26/2011

Here’s the rundown on the green trademarks processed by the USPTO this week:

  •  Green trade/service marks published for opposition:  71

Including the following:

Mark Image   Mark Image   Mark Image   Mark Image   Mark Image   Mark Image      Mark Image

  • Green certification/collective marks published for opposition: None this week
  • Green trade/service marks awarded registration:  57

Including the following:

Mark Image   Mark Image   Mark Image  Mark Image     Mark Image   Mark Image

  • Green certification/collective marks awarded registration: None this week.

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Weekly Round-Up of New Green Trademarks-Week of 7/19/2011

Here’s the rundown on the green trademarks processed by the USPTO this week:

  •  Green trade/service marks published for opposition:  54

Including the following:

Mark Image   Mark Image  Mark Image       Mark Image

  • Green certification/collective marks published for opposition: None this week
  • Green trade/service marks awarded registration:  57

Including the following:

Mark Image   Mark Image   Mark Image   Mark Image   Mark Image

  • Green certification/collective marks awarded registration: None this week.

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“When Green Means No” – Challenges Unique to Branding Cleantech Products

Please check out my new article on green branding, entitled “When Green Means No”, which was just published in the latest issue of Intellectual Property Magazine. The article deals with green brand conception, protection, and registration, green certification marks, greenwashing, and other opportunities and challenges in marketing green products.

 

 

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Weekly Round-Up of New Green Trademarks-Week of 7/12/2011

Here’s the rundown on the green trademarks processed by the USPTO this week:

 

  • Green trade/service marks published for opposition: 51

 

Including the following:

Mark Image  Mark Image  Mark Image

 

  • Green certification/collective marks published for opposition:None this week

 

  • Green trade/service marks awarded registration:  62

 

Including the following:

Mark Image   Mark Image    Mark Image

 

  • Green certification/collective marks awarded registration: None this week.

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Panel Discussions on Green Marketing and Branding/Greenwashing

Click here for a link to a very informative  panel discussion on “Green Marketing & Branding: Creating Behavior Change.” The hour-long video was recorded at GoGreen’11 in Austin, and features Nicki Macfarlane of ProGraphix, David Rockwood of GSD&M Idea City, Kevin Tuerff of Enviromedia, Rachel Fagan of Green Mountain Energy, and Marilee McInnis of Southwest Airlines.

 

At this same link  you can also access a video of a presentation on greenwashing by Valerie Davis of Enviromedia.

 

Both videos are interesting and worth a look. Also, the next GoGreen’11 conference will be held in Portland on October 4th, 2011. Click here to register.

 

 

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