Archive for June, 2011

Weekly Round-Up of New Green Trademarks-Week of 6/13/2011

Here’s the rundown on the green trademarks processed by the USPTO this week:

  • Green trade/service marks published for opposition:    37

Including the following:

Mark Image Mark Image Mark Image Mark Image

  • Green certification/collective marks published for opposition:  None this week

Green trade/service marks awarded registration:   37

  • Including the following:

Mark Image Mark ImageMark Image

  • Green certification/collective marks awarded registration:  None this week.

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Fair Trade Certification Mark Stimulates Sales

A joint MIT, Harvard, and London School of Economics study of consumer behavior recently demonstrated that the presence of the FAIR TRADE CERTIFIED certification mark (show below) on coffee products can increase sales of the products by as much as 13%.  It also appears from the study that consumers are willing to pay a premium up of to 8% over the cost of non-certified brands in order to purchase fair trade coffee.

 

“The tests suggest that there are plenty of consumers ready to vote with their shopping dollars to support Fair Trade when it is offered as an option by retailers.”,” said Michael J. Hiscox of Harvard University, a member of the research team.

 

The study was conducted over the course of 6 months in cooperation with a major retail chain.  A similar study to show the effect of environmental certification marks would be very helpful to green marketers.

 

Mark Image

 

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Weekly Round-Up of New Green Trademarks-Week of 6/7/2011

Here’s the rundown on the green trademarks processed by the USPTO this week:

  • Green trade/service marks published for opposition:   47

Including the following:

Mark Image Mark Image   Mark Image  Mark Image Mark Image

  • Green certification/collective marks published for opposition:  1

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  • Green trade/service marks awarded registration:   55

Including the following:

 Mark Image  Mark Image  Mark Image  Mark Image   Mark Image    Mark Image 

  • Green certification/collective marks awarded registration:  None this week.

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Weekly Round-Up of New Green Trademarks-Week of 5/31/2011

Here’s the rundown on the green trademarks processed by the USPTO this week:

  • Green trade/service marks published for opposition:   51

Including the following:

Mark Image Mark Image Mark Image Mark Image Mark Image

  • Green certification/collective marks published for opposition:  None this week
  • Green trade/service marks awarded registration:   62

Including the following:

 

Mark Image Mark Image Mark Image Mark Image Mark Image Mark Image

  • Green certification/collective marks awarded registration:  None this week.

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