Archive for August, 2010

8/31/2010 – Weekly Round-Up of New Green Trademarks

U S P T O Seal [home]Here’s this week’s rundown on the green trademarks processed by the USPTO this week:

  • Green trade/service marks published for opposition: 106

Including the following:

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  • Green certification/collective marks published for opposition: None this week
  • Green trade/service marks awarded registration: 40

Including the following:

Mark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark Image

  • Green certification/collective marks awarded registration: None this week

The volume of green trademarks published for opposition is down sharply (about 50%) off of last week, but the number of green marks awarded registration has doubled for the same time period. Another trend to watch is the large amount of growth in trademarks being applied for in the solar energy and LED lighting sectors.


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Act Locally: Help Keep Miami-Dade Beaches Clean

For those of you in the South Florida area, please consider volunteering for the Miami-Dade Coastal Cleanup on Saturday, September 25, 2010. Click here for more information and to register. For your convenience, there are sites all over the county. However, some are already fully-booked and others are filling up, so don’t delay. I will be volunteering and hope to see many of you out there. For those readers located elsewhere, please try to find someway to make a positive impact on your own area.


Miami Dade Coastal Cleanup





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The TTABlog® – A Valuable Tool

For those of you not already aware of it, check out The TTABlog, by John L. Welch. This is *the* authoritative blog on the rulings of the Trademark Trial and Appeal Board (TTAB). It has new content nearly every working day, and in addition to being a fun read, is a tremendous source of information and a great research tool for trademark practitioners.


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The Story of the Recycling Symbol

The best-known green logo isn’t even a trademark, at least not anymore.



In 1970, around the same time as the first Earth Day celebration, the Container Corporation of America sponsored a design contest designed to raise awareness of environmentalism.  The winner was Gary Anderson, then a student at USC. His winning entry was the now-familiar universal recycling symbol:


 Recycling symbol.svg



The design was intended to be evocative of the infinity symbol (∞) and reflects the endless cycle of materials in our environment. An adapted  form of it is also used now as part of the SPI resin identification coding system to identify different plastic types for recycling purposes.  You’ve probably had a drink today out of something bearing one of these:


♳



Container Corporation of America filed an application for trademark protection of the recycling symbol, but ultimately abandoned the application. Today, the symbol is widely used and in the public domain. Does that mean you can use the symbol in advertising any way you like? Well, no. If the use would be misleading or deceptive to consumers (for example, if the product really wasn’t recycled or recyclable), you could run afoul of the false advertising laws. We will discuss this in more depth in future articles.



Other countries use different variants of the symbol. The one below is used in Taiwan. Just for fun, how many arrows can you find?



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8/24/2010 – Weekly Round-Up of New Green Trademarks

U S P T O Seal [home]Here’s this week’s rundown on the green trademarks processed by the USPTO this week:

  • Green trade/service Marks published for opposition: 158

Including:

Mark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark ImageMark Image

  • Green certification/collective marks published for opposition: 1

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  • Green trade/service Marks awarded registration: 20
  • Green certification/collective mark awarded registration: 0

Published applications for green trademarks were up about 25%, while actual issued registrations held steady.


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